IWG: Transforming the future of work with global flexibility
Philippe Peress, Principal and Board Member of IWG Switzerland, shares insights into how IWG has established itself as a global leader in the co-working industry. Starting as a pioneer in flexible workspace solutions, IWG has adeptly capitalized on the increasing demand for co-working spaces, solidifying its position as a market leader both in Switzerland and globally. With plans for significant expansion in the coming years, IWG is poised to continue shaping the future of work environments to meet the evolving needs of modern businesses.
Peress attributes the increasing demand for co-working spaces to the limitations of traditional offices, home offices, and hybrid work models. While each has its benefits, co-working spaces offer a unique blend of the best aspects of all three, making them an attractive option for companies. Social interaction, which often lacks in remote work, is crucial for fostering creativity and innovation. The informal and spontaneous interactions that occur in shared workspaces are vital for driving company success, positioning co-working as an increasingly popular choice.
IWG has developed a diverse portfolio of brands—Regus, Spaces, and Signature—to cater to different market segments. Regus focuses on traditional office setups, Spaces fosters community and collaboration, and Signature targets clients seeking luxurious, high-end work environments. Signature locations, in particular, offer amenities that go beyond the standard office setup, including cinemas, restaurants, and fitness centers, creating an elevated workspace experience that enhances both productivity and well-being.
In Zurich, IWG’s Bahnhofplatz by Signature showcases the company’s ability to merge prime location with luxury. This seven-story facility offers central convenience alongside five-star amenities, such as a restaurant, rooftop terrace, gym, and private members’ club. Peress envisions IWG continuing to lead the co-working industry by creating environments that support both professional success and personal well-being, ensuring the company remains at the forefront of the flexible workspace revolution.